whatm0vesy0u is a creative consultancy founded by Antigoni Katsantoni, focusing on 'amplifying music that needs to be felt and stories that need to be told as they happen'.
The consultancy is rooted in its unique blend of multi-cultural perspectives, deep involvement in London's music scene, and well-rounded experience in the music industry.
services
whatm0vesy0u offers a range of bespoke services, including but not limited to:
– for labels: local and international A&R scouting, artist development and creative strategy.
– for artists: A&R direction, project management, branding, and social media strategy.
– for brands: event curation, playlist creation, and DJ services.
– for artists: A&R direction, project management, branding, and social media strategy.
– for brands: event curation, playlist creation, and DJ services.
background
Antigoni Katsantoni established whatm0vesy0u with an ambition to bridge the gap between different musical cultures and creative visions. The consultancy reflects a blend of UK, Greek, American, and West African influences and is deeply rooted in the vibrant heart of London's music scene, particularly in genres like R&B, Afrobeats, underground Rap, and alternative music.
Antigoni's career in the music industry includes notable experience with esteemed companies such as Spotify, Atlantic Records, Apple Music's Fire in the Booth, Big Red Talent, Ogilvy and more. On an individual level, she has demonstrated competence in A&R, working with a diverse roster of artists, producers, songwriters and industry collaborators, including producer duo svndaypack, NotDatBad (management for Tay Iwar, Twelve XII, bAd entity), and Vivendii Sound, and growing her network of industry creatives and executives globally.
Antigoni's academic background includes a BSc in Management from the University of Bath, specialising in Marketing and Project Management. During her studies, she was actively involved with University Radio Bath and the local music scene, as a leading tastemaker, music curator and creative strategist.