Antigoni Katsantoni established whatm0vesy0u with an ambition to bridge the gap between different musical cultures and creative visions. The consultancy reflects a blend of UK, Greek, American, and West African influences and is deeply rooted in the vibrant heart of London's music scene, particularly in genres like R&B, Afrobeats, underground Rap, and alternative music.
Antigoni's career in the music industry includes notable experience with esteemed companies such as Spotify's UK Music team, Apple Music's Fire in the Booth, Big Red Talent, Ogilvy Greece and more. On an individual level, she has demonstrated expertise in A&R, working with a diverse roster of artists, producers, songwriters and industry collaborators, including producer duo svndaypack, NotDatBad (management for Tay Iwar, Twelve XII, bAd entity), and Vivendii Sound, and growing her network of industry creatives and executives globally.
Antigoni's academic background includes a BSc in Management from the University of Bath, specialising in Marketing and Project Management. During her studies, she was actively involved with University Radio Bath and the local music scene, as a leading tastemaker, music curator and creative strategist.
During her time in Bath, Antigoni served as URB's Head of Marketing, Head of Music, and Station Manager, transforming the the station's sound and elevating its curation and cultural relevance. While at the station, she arranged and conducted interviews with rising artists who have since received international praise and recognition, including Joy Crookes, Kojey Radical, Adekunle Gold, Samm Henshaw, and Saba. She went on to work as University of Bath's Freshers' Week Event Manager, creating two separate Rap and Afrobeats nights under the official programming for the first time, and booking acts like ArrDee, Fuse ODG and DJ Cuppy.
Antigoni became one of the first committee members of the Student Music Network, a CIC founded by Scott Hastie. The SMN serves as the home of everything music across UK student media, providing music programming and interview opportunities to students in 50+ campuses across the country. On behalf of the Student Music Network, she covered events such as All Points East, Cross the Tracks, Wireless and Cloud X Festival, and interviewed renowned artists like Channel Tres, Remi Wolf and beabadoobe. She also served as the organisation's International Artist Outreach and Business Development Officer.
She is an International Baccalaureate Diploma graduate of Moraitis School in Athens, Greece, as well as a recipient of the prestigious secondary school's full Academic Scholarship. She has completed Berklee College of Music's Foundations of Music Business course, as well as received scholarships to Summer Global Immersion Programs hosted at the University of Cambridge and Barnard College/Columbia University in New York City, where she studied Social Psychology, Photography and Film-making.
Antigoni has been recognised for her music programming, particularly through her award-winning music show 'we move', her involvement in student radio, and her contribution to the Music Week award-winning Spotify campaign "Rap UK".
Antigoni has also been recognised by her secondary school for her conscientious approach to community service, through her work with Syrian refugees in Greece with PYRNA, and families from low socio-economic backgrounds in Athens with Heart Doctors.
During her time in Bath, Antigoni served as URB's Head of Marketing, Head of Music, and Station Manager, transforming the the station's sound and elevating its curation and cultural relevance. While at the station, she arranged and conducted interviews with rising artists who have since received international praise and recognition, including Joy Crookes, Kojey Radical, Adekunle Gold, Samm Henshaw, and Saba. She went on to work as University of Bath's Freshers' Week Event Manager, creating two separate Rap and Afrobeats nights under the official programming for the first time, and booking acts like ArrDee, Fuse ODG and DJ Cuppy.
Antigoni became one of the first committee members of the Student Music Network, a CIC founded by Scott Hastie. The SMN serves as the home of everything music across UK student media, providing music programming and interview opportunities to students in 50+ campuses across the country. On behalf of the Student Music Network, she covered events such as All Points East, Cross the Tracks, Wireless and Cloud X Festival, and interviewed renowned artists like Channel Tres, Remi Wolf and beabadoobe. She also served as the organisation's International Artist Outreach and Business Development Officer.
She is an International Baccalaureate Diploma graduate of Moraitis School in Athens, Greece, as well as a recipient of the prestigious secondary school's full Academic Scholarship. She has completed Berklee College of Music's Foundations of Music Business course, as well as received scholarships to Summer Global Immersion Programs hosted at the University of Cambridge and Barnard College/Columbia University in New York City, where she studied Social Psychology, Photography and Film-making.
Antigoni has been recognised for her music programming, particularly through her award-winning music show 'we move', her involvement in student radio, and her contribution to the Music Week award-winning Spotify campaign "Rap UK".
Antigoni has also been recognised by her secondary school for her conscientious approach to community service, through her work with Syrian refugees in Greece with PYRNA, and families from low socio-economic backgrounds in Athens with Heart Doctors.